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Photographing the Givaudan Tour de Fragrance Challenge, 2018

A team of Givaudan employees set themselves a challenge of cycling the 900 miles between their San Celoni site in Barcelona back to Ashford, arriving on the 5th June. Each of the ten cyclists had pledges to raise £500 each towards the company's chosen charities: Kent Association for the Blind and Pilgrims Hospices.

As part of Ashford Photographic Society's partnership with Givaudan, we were asked if we could photograph the homecoming. Adrian Aslett and Martin Till responded to the request and attended on the day to capture the event.

The cycling team being: Mike Cullen, Gary Nicholson, Tracey Dray, Simon Jones, Martin Blades, Andre Stiffell, Kevin Beardwell, Tony Britton and newbies Martin Murphy and Damir Hess, ably supported by Simon Clifton and Roy Fulcher as the Support Crew.

The team started training early in the year but can anything really prepare you for 900 miles in 9 days – 2 days cycling over the Pyrennes - then the full  length of France, back via the tunnel to complete a pot-holed sprint to Ashford?

With the full support of friends, family, colleagues plus employee match funding by Givaudan, the team have raised almost £25,000 to share between KAB and Pilgrims Hospices.

Adrian and Martin started by positioning themselves by the finishing line; Adrian chose to shoot with a 70-200 lens and martin a 16-36, to capture different perspectives.

Approaching the line by Adrian Aslett

Crossing the line by Martin Till

Staff were on hand to cheer the cyclists home and join them in a barbecue. Despite the cool and breezy conditions, there was a good turn out and an opportunity for some more informal shots.

Jonathan Fairlcough's homecoming speech by Martin Till


A very British barbecue by Adrian Aslett

'I did it' by Adrian Aslett


Feeling proud by Martin Till

The KAB stall by Adrian Aslett

Accepting the applause by Adrian Aslett

Family moment by Adrian Aslett

Final group shot by Adrian Aslett

Adrian and Martin then headed indoors to the massage table.

Andre Stiffell enjoing both a hot dog and a calf massage by Adrian Aslett

The event was wrapped up with a presentation of a bottle of champagne to each cyclist.

The team by Martin Till


As club members it's not very often we get taken out of our comfort zone to photograph an event of this type. Adrian and Martin were able to provide over one hundred photographs from the shoot. They had a lot of fun and Givaudan were very happy with the results.

I would encourage all members to take part in such events if the opportunity arises.


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